I was on a call this morning with a gorgeous, talented business woman. Throughout our call I noticed her language. There was a lot of "I should', 'I have to' and 'I need to' language peppered throughout the conversation. I asked her to substitute the phrases with 'I choose' whenever she catches herself saying them. Let me tell you why.
When we use language that makes us feel guilt or anxiety we take our eyes and our focus on the things that will bring us the success we want. When you tell yourself what you 'should' do you feel guilt that you are not already doing it. When you say 'I have to' it's a message to your brain that you don't want to do this thing and it feels imposed on you, which can cause resentment. And when you say 'I need to..' it causes anxiety because most of us are already busy and when we have a need for something again our focus goes to that thing.
Let me give you an example. Let's say you are a start up business and are procrastinating because you feel overwhelmed by all the things you are learning and doing while you establish yourself in the marketplace. During a conversation with a friend you hear these words come out of your mouth....'I should do some marketing for my business because I have to make it work. I need to the money to come in so I can pay the bills.'
Now all of that may be true....but let me ask you this. While you are having the conversation are you taking any action? Does it make you feel good? Does it get your message, brand and product out to the world? NO, it doesn't. What it does is make you feel even more overwhelmed, anxious and stressed out about what you have not yet done. It also puts the message to your subconscious on the money rather than how your business will benefit your clients. While it's true that we live in a society that uses money as the exchange for the things we use in our own lives it is just that....currency to exchange. So, what do you choose to exchange for the money?
Let's try that conversation again with I choose in there instead.
'Today I will do some marketing for my business because I know how much my (product, service) will benefit people. I know that when I choose to put it out there that the clientele will come pay me well in exchange for what I have to offer.'
Every morning as you get ready to start your day say this or something like this to yourself. Use your words and make it personal. Please feel free to comment below.
Sherry is the principal coach and blogger at Inner Rhythm.